• Meaning and scope of business economics
• Objectives of business firms
• Demand analysis: Law of demand; Elasticity of demand and its measurement; Relationship between AR and MR
• Consumer behavior: Utility analysis; Indifference curve analysis
• Law of Variable Proportions: Law of Returns to Scale
• Theory of cost: Short-run and long-run cost curves
• Price determination under different market forms: Perfect competition; Monopolistic competition; Oligopoly- Price leadership model; Monopoly; Price discrimination
• Pricing strategies: Price skimming; Price penetration; Peak load pricing

Sample Study Materials

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